Having large amounts of data won’t help you solve your marketing problems. It might even damage your process. Barnes & Noble College Insights data science experts will use your data, manipulate our own, or combine the two to deliver actual, actionable results and definitive next steps.
Our research team generates thousands of data points that can be overwhelming to those without experience in data science. Without the right skills, organizations can fall into a state of analysis paralysis - a state of over-analyzing data preventing decisions and actions from being made.
Many organizations lean heavily on business analysts who are not capable of scientifically approaching data to come up with results. True understanding of data requires statistical and algorithmic skills.
Organizations collect and store tremendous amounts of data, but are often unable to solve real business problems with this data. We help bridge the gap between experience-based decision making and data-driven decision making to overcome this challenge.
We help determine what matters for your business and approach data in an unbiased and scientific manner. This approach yields real and honest results. Results you can count on.
We provide compelling ways to view and understand data by leveraging modern techniques in data science including machine learning, artificial intelligence, statistics, text analytics, and data analytics.
Open-end output, focus group transcripts, and everything in between.
External Data Sources
Captured behavioral metrics, mobile app usage statistics, and other sources that help round out our data-driven story.
Surveys, opinion research, and related quantitative data sources.
Cart amount, abandoned carts, transaction frequency and related metadata.
Visit frequency, duration, purchasing behavior, dwell time and more.
No spin. Real results from what we’ve learned from the data.
Next steps based purely on research findings and insights that can be directly applied to your business.
Apply recommendations to business problems to create real value.
Showcase the information you need to know so you can get to taking action.
We’ll come to you and walk through the findings in a hands-on workshop approach to synthesizing data.
Identify patterns in data to predict trends and provide guidance for critical business decisions.
“Barnes & Noble College Insights was very helpful in determining how I do business with this critical demographic. Knowing what is working, what isn't and where the opportunities can be found helps me to plan for success.”
"The Barnes & Noble College "Value of College" study, completed in partnership with Money Magazine, was designed to gauge today's attitudes about higher education among both students and parents. The survey explored everything from the cost versus the value of college, to the realities of life after graduation."
"Barnes & Noble College Insights is a wonderful and interesting new resource for researchers, and emblematic of the continual disruption occurring in market research. They may think like researchers, but they act like marketers, and that’s a trait vital for success in the modern era of insights.”
Get in touch with us to better understand the college consumer and discover new
opportunities for your business.