Conversations With Gen Z®: The 2020 Election Second Edition
This report marks the second in our election series. Our world has changed dramatically in 2020, so we wanted to touch base with this generation—to assess their attitudes, behaviors, and intentions around the upcoming election.
Get To Know Generation Z Like Never Before
Barnes & Noble College wanted to learn what’s on the minds of this influential group, particularly the 18-22 year old college segment, so we asked them—directly. We sat down with students on U.S. college campuses and conducted online quantitative research with students nationwide.
College Students Talk Retail
To Gen Z, today’s retail experience has become an outlet for both self-expression and socialization. While some previous generations considered shopping to be a form of entertainment, others viewed it as a transactional means to an end. Gen Z chooses to interact with retail in its own way, consistent with this generation’s beliefs.
Discover What Gen Z is Saying About the 2020 Presidential Election
Actionable Insights for the News Media, Political Parties & Candidates, and Anyone Interested in Gen Z.
This activist, vocal generation has strong opinions about the next presidential race and clear intentions about their involvement, how they will stay informed, and where they will seek out information..
Mental Health & Well-being on Campus: How We Better Care for the Whole Student
What contributes to a college student’s well-being? Today, that question carries more weight than ever. Mental health issues have become increasingly prevalent on campuses nationwide, as students struggle under pressures from both internal and external sources.
The Latest Look at Gen Z Voting Preferences Heading into the 2020 Election
As Gen Z gears up to vote in their first presidential election, it’s clear that they will be a defining force in determining who will reside in the White House come 2020.
The Gen Z College Spending Sphere
Remember your college days? From the moment you received your acceptance letter to the day you walked off stage with your diploma, everything felt exhilarating. You were excited by new experiences – many that would stay with you for a lifetime.
Generation Z Values Independent Thinking and Group Voice
4 Insights for Strong Brand Relationships with Gen Z
For marketers, the Gen Z mindset presents a true dichotomy between individual and group thinking.
RESULTS ARE IN: College Student Entertainment Habits
Wondering about college students’ entertainment habits and preferences? Barnes & Noble College recently asked undergrad college students from across the nation how they consume entertainment – and what they said was eye-opening.