Conversations With Gen Z®: The 2020 Election Second Edition

This report marks the second in our election series. Our world has changed dramatically in 2020, so we wanted to touch base with this generation—to assess their attitudes, behaviors, and intentions around the upcoming election.

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BNC Marketing

October 20, 2020

The BNCM team brings a wide range of industry knowledge and job experience to the table. Our ultimate objective is to give our partners direct access to college students, so they can begin to build a successful, long term relationship with this coveted audience.

Get To Know Generation Z Like Never Before

Barnes & Noble College wanted to learn what’s on the minds of this influential group, particularly the 18-22 year old college segment, so we asked them—directly. We sat down with students on U.S. college campuses and conducted online quantitative research with students nationwide.

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BNC Marketing

October 20, 2020

The BNCM team brings a wide range of industry knowledge and job experience to the table. Our ultimate objective is to give our partners direct access to college students, so they can begin to build a successful, long term relationship with this coveted audience.

College Students Talk Retail

To Gen Z, today’s retail experience has become an outlet for both self-expression and socialization. While some previous generations considered shopping to be a form of entertainment, others viewed it as a transactional means to an end. Gen Z chooses to interact with retail in its own way, consistent with this generation’s beliefs.

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BNC Marketing

October 20, 2020

The BNCM team brings a wide range of industry knowledge and job experience to the table. Our ultimate objective is to give our partners direct access to college students, so they can begin to build a successful, long term relationship with this coveted audience.

Discover What Gen Z is Saying About the 2020 Presidential Election

Actionable Insights for the News Media, Political Parties & Candidates, and Anyone Interested in Gen Z.
This activist, vocal generation has strong opinions about the next presidential race and clear intentions about their involvement, how they will stay informed, and where they will seek out information..

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BNC Marketing

October 20, 2020

The BNCM team brings a wide range of industry knowledge and job experience to the table. Our ultimate objective is to give our partners direct access to college students, so they can begin to build a successful, long term relationship with this coveted audience.

Mental Health & Well-being on Campus: How We Better Care for the Whole Student

What contributes to a college student’s well-being? Today, that question carries more weight than ever. Mental health issues have become increasingly prevalent on campuses nationwide, as students struggle under pressures from both internal and external sources.

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BNC Marketing

October 19, 2020

The BNCM team brings a wide range of industry knowledge and job experience to the table. Our ultimate objective is to give our partners direct access to college students, so they can begin to build a successful, long term relationship with this coveted audience.

The Latest Look at Gen Z Voting Preferences Heading into the 2020 Election

As Gen Z gears up to vote in their first presidential election, it’s clear that they will be a defining force in determining who will reside in the White House come 2020.


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BNC Marketing

August 2, 2019

The BNCM team brings a wide range of industry knowledge and job experience to the table. Our ultimate objective is to give our partners direct access to college students, so they can begin to build a successful, long term relationship with this coveted audience.

The Gen Z College Spending Sphere

Remember your college days? From the moment you received your acceptance letter to the day you walked off stage with your diploma, everything felt exhilarating. You were excited by new experiences – many that would stay with you for a lifetime.


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BNC Marketing

September 28, 2018

The BNCM team brings a wide range of industry knowledge and job experience to the table. Our ultimate objective is to give our partners direct access to college students, so they can begin to build a successful, long term relationship with this coveted audience.

Generation Z Values Independent Thinking and Group Voice

4 Insights for Strong Brand Relationships with Gen Z
For marketers, the Gen Z mindset presents a true dichotomy between individual and group thinking.


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BNC Marketing

September 26, 2018

The BNCM team brings a wide range of industry knowledge and job experience to the table. Our ultimate objective is to give our partners direct access to college students, so they can begin to build a successful, long term relationship with this coveted audience.

RESULTS ARE IN: College Student Entertainment Habits

Wondering about college students’ entertainment habits and preferences? Barnes & Noble College recently asked undergrad college students from across the nation how they consume entertainment – and what they said was eye-opening.


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BNC Marketing

July 25, 2018

The BNCM team brings a wide range of industry knowledge and job experience to the table. Our ultimate objective is to give our partners direct access to college students, so they can begin to build a successful, long term relationship with this coveted audience.