2020 Gen Z Holiday Shopping Forecast & Insights
COVID-19 has not put a damper on Gen Z college students’ holiday spirit and spending plans. As we prepare to close out 2020, our research shows that there are some bright spots ahead for the upcoming holiday shopping season.
College Students Want More From Their Campus Bookstores
Learn how Barnes & Noble College is reimagining retail to fit Gen Z’s expectations.
The Results Are In: Gen Z College Students Talk Beauty Products
Beauty products—hair- and skincare, makeup, and fragrance—comprise an $18.8 billion category* that’s growing steadily, in large part due to Gen Z’s purchasing behavior.
Generation Z: The Voting Generation
Actionable Insights for the News Media, Political Parties & Candidates, and Anyone Interested in the 2020 Election
GEN Z Weighs in on Who Will Sit on the Iron Throne
With the long awaited (and controversial) series finale upon us, we wanted to hear from Gen Z college students who they thought would ultimately sit on the Iron Throne and their feelings towards Season 8.
On Our Radar: Esports
Esports. It’s become a culture, a sport, a phenomenon that’s blossomed right under our noses.
Game day is big. College is bigger.
With college athletics sponsorships at an all-time high of $1.24B during the 2017/18 season*, they’re clearly the place to be to grow brand awareness.
Attention Brand Marketers: Leverage these insights into Generation Z’s social media habits.
As we continue to provide in-depth insights into what makes Gen Z tick, we wanted to more deeply understand how this generation uses and interacts with brands on social media.
These Brands Made Gen Z’s Top 10 List. Is Yours One of Them?
We asked the college-aged subgroup of this generation about their favorite brands, we wanted to learn to what extent their values factored into their brand preferences.
Marketing Strategies to Align with Gen Z’s Confident Sense of Self
When we hear the term sense of self, we think about an individual’s self-image and how they perceive themselves. For some it’s a positive one, for others it’s an area requiring nurturing and hard work.