2020 Gen Z Holiday Shopping Forecast & Insights

COVID-19 has not put a damper on Gen Z college students’ holiday spirit and spending plans. As we prepare to close out 2020, our research shows that there are some bright spots ahead for the upcoming holiday shopping season.


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BNC Marketing

November 4, 2020

The BNCM team brings a wide range of industry knowledge and job experience to the table. Our ultimate objective is to give our partners direct access to college students, so they can begin to build a successful, long term relationship with this coveted audience.

College Students Want More From Their Campus Bookstores

Learn how Barnes & Noble College is reimagining retail to fit Gen Z’s expectations.


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BNC Marketing

November 19, 2019

The BNCM team brings a wide range of industry knowledge and job experience to the table. Our ultimate objective is to give our partners direct access to college students, so they can begin to build a successful, long term relationship with this coveted audience.

The Results Are In: Gen Z College Students Talk Beauty Products

Beauty products—hair- and skincare, makeup, and fragrance—comprise an $18.8 billion category* that’s growing steadily, in large part due to Gen Z’s purchasing behavior.


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BNC Marketing

October 10, 2019

The BNCM team brings a wide range of industry knowledge and job experience to the table. Our ultimate objective is to give our partners direct access to college students, so they can begin to build a successful, long term relationship with this coveted audience.

Generation Z: The Voting Generation

Actionable Insights for the News Media, Political Parties & Candidates, and Anyone Interested in the 2020 Election


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BNC Marketing

June 28, 2019

The BNCM team brings a wide range of industry knowledge and job experience to the table. Our ultimate objective is to give our partners direct access to college students, so they can begin to build a successful, long term relationship with this coveted audience.

GEN Z Weighs in on Who Will Sit on the Iron Throne

With the long awaited (and controversial) series finale upon us, we wanted to hear from Gen Z college students who they thought would ultimately sit on the Iron Throne and their feelings towards Season 8.


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BNC Marketing

May 17, 2019

The BNCM team brings a wide range of industry knowledge and job experience to the table. Our ultimate objective is to give our partners direct access to college students, so they can begin to build a successful, long term relationship with this coveted audience.

On Our Radar: Esports

Esports. It’s become a culture, a sport, a phenomenon that’s blossomed right under our noses.


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BNC Marketing

March 15, 2019

The BNCM team brings a wide range of industry knowledge and job experience to the table. Our ultimate objective is to give our partners direct access to college students, so they can begin to build a successful, long term relationship with this coveted audience.

Game day is big. College is bigger.

With college athletics sponsorships at an all-time high of $1.24B during the 2017/18 season*, they’re clearly the place to be to grow brand awareness.


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BNC Marketing

February 4, 2019

The BNCM team brings a wide range of industry knowledge and job experience to the table. Our ultimate objective is to give our partners direct access to college students, so they can begin to build a successful, long term relationship with this coveted audience.

Attention Brand Marketers: Leverage these insights into Generation Z’s social media habits.

As we continue to provide in-depth insights into what makes Gen Z tick, we wanted to more deeply understand how this generation uses and interacts with brands on social media.


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BNC Marketing

January 2, 2019

The BNCM team brings a wide range of industry knowledge and job experience to the table. Our ultimate objective is to give our partners direct access to college students, so they can begin to build a successful, long term relationship with this coveted audience.

These Brands Made Gen Z’s Top 10 List. Is Yours One of Them?

We asked the college-aged subgroup of this generation about their favorite brands, we wanted to learn to what extent their values factored into their brand preferences.


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BNC Marketing

November 12, 2018

The BNCM team brings a wide range of industry knowledge and job experience to the table. Our ultimate objective is to give our partners direct access to college students, so they can begin to build a successful, long term relationship with this coveted audience.

Marketing Strategies to Align with Gen Z’s Confident Sense of Self

When we hear the term sense of self, we think about an individual’s self-image and how they perceive themselves. For some it’s a positive one, for others it’s an area requiring nurturing and hard work.


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BNC Marketing

October 23, 2018

The BNCM team brings a wide range of industry knowledge and job experience to the table. Our ultimate objective is to give our partners direct access to college students, so they can begin to build a successful, long term relationship with this coveted audience.