Gen Z Insights


The Latest Gen Z College Insights

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Gen Z College Students’ Top Political Issues

Ahead of the upcoming 2020 election, here are the top 7 issues Gen Z college students feel are most important for presidential candidates to address:

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REPORTS



Conversations With Gen Z®: The 2020 Election Second Edition

Conversations With Gen Z®: The 2020 Election Second Edition

This report marks the second in our election series. Our world has changed dramatically in 2020, so we wanted to touch base with this generation—to assess their attitudes, behaviors, and intentions around the upcoming election.

College students want more from their campus bookstores

Get To Know Generation Z Like Never Before

Barnes & Noble College wanted to learn what’s on the minds of this influential group, particularly the 18-22 year old college segment, so we asked them—directly. We sat down with students on U.S. college campuses and conducted online quantitative research with students nationwide.

College students want more from their campus bookstores

College Students Talk Retail

To Gen Z, today’s retail experience has become an outlet for both self-expression and socialization. While some previous generations considered shopping to be a form of entertainment, others viewed it as a transactional means to an end. Gen Z chooses to interact with retail in its own way, consistent with this generation’s beliefs.

College students want more from their campus bookstores

Discover What Gen Z is Saying About the 2020 Presidential Election

Actionable Insights for the News Media, Political Parties & Candidates, and Anyone Interested in Gen Z.
This activist, vocal generation has strong opinions about the next presidential race and clear intentions about their involvement, how they will stay informed, and where they will seek out information.

College students want more from their campus bookstores

Mental Health & Well-being on Campus: How We Better Care for the Whole Student

What contributes to a college student’s well-being? Today, that question carries more weight than ever. Mental health issues have become increasingly prevalent on campuses nationwide, as students struggle under pressures from both internal and external sources.