COVID-19 has not put a damper on Gen Z college students’ holiday spirit and spending plans. As we prepare to close out 2020, our research shows that there are some bright spots ahead for the upcoming holiday shopping season.
Gen Z Insights
The Latest Gen Z College Insights
Gen Z College Students’ Top Political Issues
Ahead of the upcoming 2020 election, here are the top 7 issues Gen Z college students feel are most important for presidential candidates to address:
Learn how Barnes & Noble College is reimagining retail to fit Gen Z’s expectations.
Beauty products—hair- and skincare, makeup, and fragrance—comprise an $18.8 billion category* that’s growing steadily, in large part due to Gen Z’s purchasing behavior.
As Gen Z gears up to vote in their first presidential election, it’s clear that they will be a defining force in determining who will reside in the White House come 2020.
Actionable Insights for the News Media, Political Parties & Candidates, and Anyone Interested in the 2020 Election
With the long awaited (and controversial) series finale upon us, we wanted to hear from Gen Z college students who they thought would ultimately sit on the Iron Throne and their feelings towards Season 8.
Esports. It’s become a culture, a sport, a phenomenon that’s blossomed right under our noses.
With college athletics sponsorships at an all-time high of $1.24B during the 2017/18 season*, they’re clearly the place to be to grow brand awareness.
As we continue to provide in-depth insights into what makes Gen Z tick, we wanted to more deeply understand how this generation uses and interacts with brands on social media.
We asked the college-aged subgroup of this generation about their favorite brands, we wanted to learn to what extent their values factored into their brand preferences.
When we hear the term sense of self, we think about an individual’s self-image and how they perceive themselves. For some it’s a positive one, for others it’s an area requiring nurturing and hard work.
Remember your college days? From the moment you received your acceptance letter to the day you walked off stage with your diploma, everything felt exhilarating. You were excited by new experiences – many that would stay with you for a lifetime.
4 Insights for Strong Brand Relationships with Gen Z
For marketers, the Gen Z mindset presents a true dichotomy between individual and group thinking.
Wondering about college students’ entertainment habits and preferences? Barnes & Noble College recently asked undergrad college students from across the nation how they consume entertainment – and what they said was eye-opening.
This report marks the second in our election series. Our world has changed dramatically in 2020, so we wanted to touch base with this generation—to assess their attitudes, behaviors, and intentions around the upcoming election.
Barnes & Noble College wanted to learn what’s on the minds of this influential group, particularly the 18-22 year old college segment, so we asked them—directly. We sat down with students on U.S. college campuses and conducted online quantitative research with students nationwide.
To Gen Z, today’s retail experience has become an outlet for both self-expression and socialization. While some previous generations considered shopping to be a form of entertainment, others viewed it as a transactional means to an end. Gen Z chooses to interact with retail in its own way, consistent with this generation’s beliefs.
Actionable Insights for the News Media, Political Parties & Candidates, and Anyone Interested in Gen Z.
This activist, vocal generation has strong opinions about the next presidential race and clear intentions about their involvement, how they will stay informed, and where they will seek out information..
What contributes to a college student’s well-being? Today, that question carries more weight than ever. Mental health issues have become increasingly prevalent on campuses nationwide, as students struggle under pressures from both internal and external sources.