Curators of the College Experience
College students are one of the most important and influential consumers for brands in today’s marketplace. Their economic significance is multiplied by their lifetime spending potential and influence they have on other consumer groups and ability to influence purchase decisions within their social networks. With more than 770 on-campus retail stores, Barnes & Noble College has a front row seat to the lives of today’s students, completely immersed in their lives from college acceptance to graduation to their post-graduation years. Barnes & Noble College Insights℠, the company’s proprietary research platform, taps into a panel of more than 15,000 students, parents and alumni to gain unique data and insights. Through custom quantitative and qualitative methodologies, Barnes & Noble College Insights delivers strategic insights for college and university partners, and full-service research capabilities for brand marketers.
Barnes & Noble College is a subsidiary of Barnes & Noble Education, Inc. (NYSE: BNED). BNED is a leading solutions provider for the education industry, driving affordability, access and achievement at hundreds of academic institutions nationwide and ensuring millions of students are equipped for success in the classroom and beyond. As a leader in the education space, BNED’s suite of product offerings and solutions work together to meet the evolving needs of the education system and a new generation of students.
Carolyn J. Brown
Senior Vice President
Corporate Communications & Public Affairs
Barnes & Noble Education