Get To Know Generation Z Like Never Before
Barnes & Noble College wanted to learn what’s on the minds of this influential group, particularly the 18-22 year old college segment, so we asked them—directly. We sat down with students on U.S. college campuses and conducted online quantitative research with students nationwide.
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The BNCM team brings a wide range of industry knowledge and job experience to the table. Our ultimate objective is to give our partners direct access to college students, so they can begin to build a successful, long term relationship with this coveted audience.