College Students Talk Retail
To Gen Z, today’s retail experience has become an outlet for both self-expression and socialization. While some previous generations considered shopping to be a form of entertainment, others viewed it as a transactional means to an end. Gen Z chooses to interact with retail in its own way, consistent with this generation’s beliefs.
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The BNCM team brings a wide range of industry knowledge and job experience to the table. Our ultimate objective is to give our partners direct access to college students, so they can begin to build a successful, long term relationship with this coveted audience.