Game day is big. College is bigger.
With college athletics sponsorships at an all-time high of $1.24B during the 2017/18 season*, they’re clearly the place to be to grow brand awareness.
https://partnerships.bncollege.com/2019/02/game-day-is-big-college-is-bigger/
https://partnerships.bncollege.com/2019/02/game-day-is-big-college-is-bigger/