GEN Z COLLEGE INSIGHTS


Your Connection to the College Audience.

CONVERSATIONS WITH GEN Z®: THE 2020 ELECTION SECOND EDITION Cover Image

CONVERSATIONS WITH GEN Z®: THE 2020 ELECTION SECOND EDITION

Get inside the hearts and minds of Gen Z college students as the 2020 Presidential Election draws near.

This report marks the second in our election series. Barnes & Noble College first spoke with Gen Z college students in May of 2019 when the Democratic primary season was underway. Our world has changed dramatically in 2020, so we wanted to touch base with this generation—to assess their attitudes, behaviors, and intentions around the upcoming election.

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Gen Z College Students’ Top Political Issues

Ahead of the upcoming 2020 election, here are the the top 10 issues Gen Z college students feel are most important for presidential candidates to address: