GEN Z COLLEGE INSIGHTS
Your Connection to the College Audience.
As a trusted on campus retailer, Barnes & Noble College forges relationships with Gen Z college students from the moment of acceptance through graduation and beyond.
OUR PLATFORM
Our unprecedented access allows us to gain real time insights into the mindset of Gen Z through our daily interactions.
10K
Diverse, engaged, articulate college students in our online community
6MM+
Students, parents and alumni in our email database
770+
Campuses we can meet with students face-to-face
BNC CONDUCTS IMMERSIVE RESEARCH AMONG THIS GENERATION THAT WILL HELP SHAPE YOUR CRITICAL BUSINESS DECISIONS.
OUR APPROACH
From initial brief to final deliverable, we make the process as turnkey as possible:
- We take the time to understand your specific business need
- We find the right research approach
- We make sure your insights are actionable
CUSTOM SOLUTIONS
Our research capabilities cover a wide breadth of quantitative and qualitative methodologies including:
QUICK POLLS
IN-DEPTH SURVEYS
FOCUS GROUPS
ONE-ON-ONE INTERVIEWS
IN-STORE INTERCEPTS
OUR EXPERTISE
ATTITUDES, BEHAVIORS, & USAGE
- How often are they shopping your category?
- What are their shopping preferences?
- How often do they buy/use your products?
- How do they decide what they buy?
MARKETING MESSAGING & EFFECTIVENESS
- Do your brand messaging and promotions resonate?
- Would potential offers drive likelihood to purchase?
- How effective was a campaign/program?
SHOPPING EXPERIENCE & SATISFACTION
- How is the overall shopping experience?
- What drives satisfaction? Dissatisfaction?
- How would they improve the experience?
BRAND PERCEPTIONS & COMPETITIVE RESEARCH
- How well does your brand resonate among them?
- What do they like/dislike?
- How are you perceived vs. your competitors?
