GEN Z COLLEGE INSIGHTS


Your Connection to the College Audience.

As a trusted on campus retailer, Barnes & Noble College forges relationships with Gen Z college students from the moment of acceptance through graduation and beyond.


OUR PLATFORM


Our unprecedented access allows us to gain real time insights into the mindset of Gen Z through our daily interactions.


  • Student POV Icon

    10K
    Diverse, engaged, articulate college students in our online community

  • Email Database Icon

    6MM+
    Students, parents and alumni in our email database

  • Campus Icon

    770+
    Campuses we can meet with students face-to-face

BNC CONDUCTS IMMERSIVE RESEARCH AMONG THIS GENERATION THAT WILL HELP SHAPE YOUR CRITICAL BUSINESS DECISIONS.


OUR APPROACH


From initial brief to final deliverable, we make the process as turnkey as possible:


  • We take the time to understand your specific business need
  • We find the right research approach
  • We make sure your insights are actionable

CUSTOM SOLUTIONS


Our research capabilities cover a wide breadth of quantitative and qualitative methodologies including:



  • QUICK POLLS


  • IN-DEPTH SURVEYS


  • FOCUS GROUPS


  • ONE-ON-ONE INTERVIEWS


  • IN-STORE INTERCEPTS

OUR EXPERTISE


  • ATTITUDES, BEHAVIORS, & USAGE

    • How often are they shopping your category?
    • What are their shopping preferences?
    • How often do they buy/use your products?
    • How do they decide what they buy?
  • MARKETING MESSAGING & EFFECTIVENESS

    • Do your brand messaging and promotions resonate?
    • Would potential offers drive likelihood to purchase?
    • How effective was a campaign/program?
  • SHOPPING EXPERIENCE & SATISFACTION

    • How is the overall shopping experience?
    • What drives satisfaction? Dissatisfaction?
    • How would they improve the experience?
  • BRAND PERCEPTIONS & COMPETITIVE RESEARCH

    • How well does your brand resonate among them?
    • What do they like/dislike?
    • How are you perceived vs. your competitors?

WE WORK WITH BRANDS THAT GEN Z LOVES


  • The Wall Street Journal
  • Chase
  • Tom's of Maine
  • College Ave Student Loans
  • Target

FEATURED IN


  • Insider
  • National Retail Foundation
  • Retail Touchpoints
  • College Ave Student Loans
  • US News and World Report
  • Yahoo Finance