GEN Z COLLEGE INSIGHTS
Your Connection to the College Audience.
As a trusted on campus retailer, Barnes & Noble College forges relationships with Gen Z college students from the moment of acceptance through graduation and beyond.
Our unprecedented access allows us to gain real time insights into the mindset of Gen Z through our daily interactions.
Diverse, engaged, articulate college students in our online community
Students, parents and alumni in our email database
Campuses we can meet with students face-to-face
From initial brief to final deliverable, we make the process as turnkey as possible:
- We take the time to understand your specific business need
- We find the right research approach
- We make sure your insights are actionable
Our research capabilities cover a wide breadth of quantitative and qualitative methodologies including:
ATTITUDES, BEHAVIORS, & USAGE
- How often are they shopping your category?
- What are their shopping preferences?
- How often do they buy/use your products?
- How do they decide what they buy?
MARKETING MESSAGING & EFFECTIVENESS
- Do your brand messaging and promotions resonate?
- Would potential offers drive likelihood to purchase?
- How effective was a campaign/program?
SHOPPING EXPERIENCE & SATISFACTION
- How is the overall shopping experience?
- What drives satisfaction? Dissatisfaction?
- How would they improve the experience?
BRAND PERCEPTIONS & COMPETITIVE RESEARCH
- How well does your brand resonate among them?
- What do they like/dislike?
- How are you perceived vs. your competitors?