Barnes & Noble College Insights can help you understand how to build and grow brand loyalty with college students and fuel your sales and marketing strategy.Get Engaged
College students are one of the most important and influential consumers for brands in today’s marketplace. Their economic significance is multiplied by their lifetime spending potential and influence they have on other consumer groups and ability to influence purchase decisions within their social networks.
Our unrivaled depth of relationships, access and understanding of college students help you gain breakthrough insights you can’t get anywhere else. They trust us. They share their opinions with us, openly and honestly. And they invite us into their most coveted spaces on and off campus throughout their college journey.View results
Barnes & Noble College has been at the heart of the college life for decades and is widely present across the country as a strategic partner and exclusive bookstore operator for colleges and universities.
We work with you to understand your specific business needs and find the right mix of research solutions to help you meet your goals. Get started
We conduct immersive research with a scientific approach to tackle difficult business challenges. Our proprietary panels, access, and relationships yield relevant, unbiased answers that will drive your critical business decisions. Discover more
We uncover the truth about student lifestyle needs, purchasing behavior, media consumption, brand loyalty and more. View results
Get an up-close perspective on how your brand, products and marketing fit in their day-to-day lives through personal experiences.
Lifestyle investigations (in-person and self-led ethnography)
Virtual interviews, focus groups, trend tours and product “show and try-outs”
Live-intercept research and taste testing
In-person influencer panels and movie screening
Shop-alongs and store tours
“Barnes & Noble College Insights was very helpful in determining how I do business with this critical demographic. Knowing what is working, what isn't and where the opportunities can be found helps me to plan for success.”
"The Barnes & Noble College "Value of College" study, completed in partnership with Money Magazine, was designed to gauge today's attitudes about higher education among both students and parents. The survey explored everything from the cost versus the value of college, to the realities of life after graduation."
"Barnes & Noble College Insights is a wonderful and interesting new resource for researchers, and emblematic of the continual disruption occurring in market research. They may think like researchers, but they act like marketers, and that’s a trait vital for success in the modern era of insights.”
Get in touch with us to better understand the college consumer and discover new
opportunities for your business.