GEN Z COLLEGE INSIGHTS


Your Connection to the College Audience.

As a trusted on campus retailer, Barnes & Noble College forges relationships with Gen Z college students from the moment of acceptance through graduation and beyond.


OUR PLATFORM


Our unprecedented access allows us to gain real time insights into the mindset of Gen Z through our daily interactions.


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    10K
    Diverse, engaged, articulate college students in our online community

  • Email database graphic

    6MM+
    Students, parents and alumni in our email database

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    770+
    Campuses we can meet with students face-to-face

BNC CONDUCTS IMMERSIVE RESEARCH AMONG THIS GENERATION THAT WILL HELP SHAPE YOUR CRITICAL BUSINESS DECISIONS.


OUR APPROACH


From initial brief to final deliverable, we make the process as turnkey as possible:


  • We take the time to understand your specific business need
  • We find the right research approach
  • We make sure your insights are actionable

CUSTOM SOLUTIONS


Our research capabilities cover a wide breadth of quantitative and qualitative methodologies including:


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    QUICK POLLS

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    IN-DEPTH SURVEYS

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    FOCUS GROUPS

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    ONE-ON-ONE INTERVIEWS

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    IN-STORE INTERCEPTS

OUR EXPERTISE


  • Attitudes, Behaviors, & Usage

    • How often are they shopping your category?
    • What are their shopping preferences?
    • How often do they buy/use your products?
    • How do they decide what they buy?
  • Marketing Messaging & Effectiveness

    • Do your brand messaging and promotions resonate?
    • Would potential offers drive likelihood to purchase?
    • How effective was a campaign/program?
  • Shopping Experience & Satisfaction

    • How is the overall shopping experience?
    • What drives satisfaction? Dissatisfaction?
    • How would they improve the experience?
  • Brand Perceptions & Competitive Research

    • How well does your brand resonate among them?
    • What do they like/dislike?
    • How are you perceived vs. your competitors?

WE WORK WITH BRANDS THAT GEN Z LOVES


  • Wall Street Journal
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  • Tom's of Maine Logo
  • College Ave Logo
  • Target Logo

FEATURED IN


  • Insider Logo
  • National Retail Federation Logo
  • Retail Touchpoints Federation Logo
  • She Knows Logo
  • US News and World Report Logo
  • Yahoo Finance Logo