GEN Z COLLEGE INSIGHTS
Your Connection to the College Audience.
GET TO KNOW GENERATION Z LIKE NEVER BEFORE
Actionable Insights For Marketers
Barnes & Noble College wanted to learn what’s on the minds of this influential group, particularly the 18-22 year old college segment, so we asked them—directly. We sat down with students on U.S. college campuses and conducted online quantitative research with students nationwide.
And we're ready to share our insights with you.
Graph Main
Gen Z’s Top Political Issues
Students have identified the main issues that are most important to them when choosing a political candidate. Here’s how they identify among topics: