Build a Deeper Connection with College Students

Barnes & Noble College Insights can help you understand how to build and grow brand loyalty with college students and fuel your sales and marketing strategy.

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Why College Students?

A generation full of opportunities

College students are one of the most important and influential consumers for brands in today’s marketplace. Their economic significance is multiplied by their lifetime spending potential and influence they have on other consumer groups and ability to influence purchase decisions within their social networks.



in discretionary income



college students

We have a front row seat to the lives of Millennials and Gen Z students, completely immersed in their lives from college acceptance to graduation to their post-graduation years. Their voices informed and inspired our transformation to what we are today – and now we want to share that power with you. 

- Lisa Malat, VP & Chief Marketing Officer, Barnes & Noble College

Authentic, Relevant Results

Our unrivaled depth of relationships, access and understanding of college students help you gain breakthrough insights you can’t get anywhere else. They trust us. They share their opinions with us, openly and honestly. And they invite us into their most coveted spaces on and off campus throughout their college journey.View results

Large College Consumer Access

Barnes & Noble College has been at the heart of the college life for decades and is widely present across the country as a strategic partner and exclusive bookstore operator for colleges and universities.

22 million

college Students



We Deliver Results


We learn

We work with you to understand your specific business needs and find the right mix of research solutions to help you meet your goals. Get started


We engage

We conduct immersive research with a scientific approach to tackle difficult business challenges. Our proprietary panels, access, and relationships yield relevant, unbiased answers that will drive your critical business decisions. Discover more


We deliver

We uncover the truth about student lifestyle needs, purchasing behavior, media consumption, brand loyalty and more. View results

Immersive research

Get an up-close perspective on how your brand, products and marketing fit in their day-to-day lives through personal experiences.

Lifestyle investigations (in-person and self-led ethnography)

Virtual interviews, focus groups, trend tours and product “show and try-outs”

Live-intercept research and taste testing

In-person influencer panels and movie screening

Shop-alongs and store tours

In-store e-surveys

We live the college experience with our students. Join us.

Get in touch with us to better understand the college consumer and discover new
 opportunities for your business.

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