GEN Z COLLEGE INSIGHTS


Your Connection to the College Audience.

GET TO KNOW GENERATION Z LIKE NEVER BEFORE

Actionable Insights For Marketers

Barnes & Noble College wanted to learn what’s on the minds of this influential group, particularly the 18-22 year old college segment, so we asked them—directly. We sat down with students on U.S. college campuses and conducted online quantitative research with students nationwide.

And we're ready to share our insights with you.

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Gen Z’s Top Political Issues

Students have identified the main issues that are most important to them when choosing a political candidate. Here’s how they identify among topics:


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